Entertainment|Product Engineering|Improve Quality

AIHelpMultilingual customer support

Engineers manually scripted prompts for every language. Now, AI translates reasoning and grounds answers to stop hallucinations.

Dec 1, 2025|2 months ago

Key results

Efficiency Increase
30%
Satisfaction Increase
5-10%

The company

AI-powered customer support and messaging platform for mobile apps and games.

IndustryEntertainment
LocationSingapore, Singapore
Employees51-250
Founded2016

Result highlights

  • 30% higher case handling efficiency
  • 5-10% end-user satisfaction boost for clients

The story

A customer service platform for the gaming industry serves thousands of enterprise clients with more than 800 million monthly active users across 32 countries.

AI agents frequently hallucinated when handling complex inquiries about unique game rules, leading to low response accuracy. Developers spent days manually creating separate knowledge bases and prompt scripts for each language, making multilingual expansion inefficient.

The organization deployed a centralized MLOps platform on Vertex AI to automate model training, testing, and deployment workflows. Gemini processes multi-round conversations and complex reasoning, while Translation AI standardizes prompts across languages. A retrieval-augmented generation (RAG) engine grounds responses in knowledge base data to prevent hallucinations.

Scope & timeline

  • 70% reduction in model development time

Quotes

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