Key results
The company
World Surf League
worldsurfleague.comProfessional surfing league organizing global championship tours and live events.
Result highlights
- Insight retrieval in ~2 seconds for commentators
The story
The global governing body for professional surfing organizes elite competitions in unpredictable ocean environments, lacking the stadiums and fixed infrastructure of traditional sports.
Competitions occur hundreds of yards offshore where water disrupts wireless signals and organizers must rebuild connectivity setups at every event. This physical disconnect prevented the capture of real-time performance data needed for modern, data-rich sports broadcasting.
The league equipped surfers with Apple Watches to capture biometric and GPS data, streaming telemetry via Amazon Kinesis to a serverless cloud architecture. AWS Glue consolidates this real-time input with wave and weather data in Amazon Redshift for unified analysis. Using Amazon Bedrock, commentators query this structured dataset via natural language to retrieve instant performance insights during live broadcasts.
Quotes
“We had a lot of data that we were looking to leverage. They just didn't have the means to be able to do it in a streamlined way.”
Implementation partner
AllCloud
allcloud.ioHelped World Surf League build a real-time data platform and generative AI analytics solution.