Click metrics missed weak signals in player feedback. Gemini now analyzes unstructured comments to detect negative trends instantly.
A global video game publisher with 16 studios and over 100 titles, specializing in mid-market 'AA' games with budgets of €1–25 million.
Community managers manually analyzed player feedback across social media, but could not keep pace with the volume or speed of viral negative...
“The goal was to create a tool capable of quickly extracting and analyzing players' comments in order to rapidly identify what they like, as well as what they don't like. Armed with this analysis, we can steer the development of our games accordingly. This data platform also had to offer the flexibility necessary to respond to different business needs, like LiveOps tracking and press monitoring. In other words, we needed a stable but scalable foundation that enabled ad hoc or recurring analyses according to the specific needs of each project.”
Developer and publisher of video games and gaming hardware peripherals.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
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