AI case study

KPNSales productivity

Sales reps lost hours context-switching across apps to parse lengthy RFPs. Now, AI summarizes proposals and updates CRM in a single click.

Published|9 months ago

Key results

Time Saved per Study
4 hours
Weekly Time Savings
~2 hours
Improved Win Chances
69%

Result highlights

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The story

Context

A leading Netherlands telecommunications and ICT services provider managing complex enterprise sales cycles ranging from four to nine months using Salesforce CRM and Microsoft productivity apps.

Challenge

Sales representatives lost significant time context-switching between productivity applications and their CRM to find customer data and manually...

Solution
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Scope & timeline

  • Pilot expanded to 300 additional sales employees

Quotes

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The company

Telecommunications provider offering fixed and mobile services in the Netherlands.

IndustryTelecommunications
LocationRotterdam, Netherlands
Employees5K-10K
Founded1881

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

The implementation partner

InSpark logo

InSpark

inspark.nl

Supported KPN in the introduction and implementation of Microsoft 365 Copilot for Sales

IndustryTechnology
LocationAmsterdam, North Holland, Netherlands
Employees51-250
Founded2017

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