The company
Accenture
accenture.comGlobal professional services for strategy, consulting, technology, and operations.
The story
A global professional services firm with 55,000 sellers manages 100% of its deal proposals and opportunity data through a centralized CRM platform.
Simple operational changes like adding new sales tags historically triggered complex cycles of functional design, testing, and implementation. Furthermore, human managers could only provide coaching on high-value deals, leaving most sellers without real-time guidance during client interactions.
The organization deployed Agentforce through a pilot of 2,200 users across diverse geographies and roles, utilizing real-time feedback to refine accuracy before a full rollout. AI agents now automate administrative workflows and act as virtual sales coaches that guide sellers from the initial proposal to the final close. The system connects directly to the existing business intelligence layer, allowing agents to access and update deal data without complex integration work.
Scope & timeline
- 2,200 users in Agentforce pilot
- Projected rollout to 55,000 users
Quotes
“It’s been quite an endeavor. We pivoted towards a new operating model five years ago, bringing together sales strategy enablement, operations pricing, competitive intelligence, and pursuit services under one roof. Now we have a really impressive machine, and capabilities that fuel the middle and back offices of Accenture sales – and because of our strong partnership with Salesforce, Accenture was able to be one of the first Agentforce customers.”