AI case study

KPNCustomer service calls

At 5M calls/year, routine tasks consumed agents. Voice AI now owns verification and scheduling; staff focus on the calls that need a human.

Published

Key results

Customer Satisfaction Score
83
Target Call Coverage
10-20%

Result highlights

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The story

Context

The largest telecommunications provider in the Netherlands, handling roughly five million customer service calls per year.

Challenge

A traditional contact center model made it difficult to scale efficient service at that volume, with routine tasks like customer verification and...

Solution
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Scope & timeline

  • 86% adoption success rate among employee base

Quotes

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Also reported by

martechai.com

The company

Telecommunications provider offering fixed and mobile services in the Netherlands.

IndustryTelecommunications
LocationRotterdam, Netherlands
Employees5K-10K
Founded1881

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
Role in this case study

Partnered with KPN to design, build, and scale its agentic AI customer service platform

IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

Use case

KPN's Customer service calls is part of this use case:

Voice Agent
83 case studies(+59% YoY)
Proven impact?
LowModerateVery Strong
4.0Moderate
4.6Moderatewithin Customer Service

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