Travel & Tourism|Sales

IndiGo
WhatsApp flight booking

Regional travelers wouldn't download apps. Now, an AI agent books flights on WhatsApp via voice notes, generating $7.2M revenue.

PublishedDec 11, 2025|2 months ago

The story

India’s largest passenger airline and one of the world's fastest-growing carriers sought to expand beyond major metros into smaller regional markets.

Customers in targeted Tier 2 and Tier 3 cities were highly active on messaging platforms but reluctant to download or transact on standalone airline...

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Quotes

“Our collaboration with Google Cloud was driven by a strategic imperative to leverage its industry-leading solutions, particularly Vertex AI and its comprehensive suite of omnichannel products, which seamlessly integrate within the broader Google Cloud ecosystem. This alignment presents an unparalleled opportunity to pioneer innovative, customer-centric solutions, solidifying our position as a leader in our cloud transformation journey.”

– Charu Verma, Vice President Digital, IndiGo, IndiGo

The company

IndiGo logo

IndiGo

goindigo.in

Low-cost airline for domestic and international passenger air travel.

IndustryTravel & Tourism
LocationGurgaon, HR, India
Employees10K-50K
Founded2006

Scope & timeline

  • $7.2M new revenue via AI booking channel
  • 3M+ customer questions answered by AI
  • 1M+ boarding passes issued via AI assistant

Implementation partner

R

Riafy

riafy.me

Collaborated with IndiGo to build 6Eskai, an AI-powered intelligent channel on Google Cloud.

IndustrySoftware & Platforms
LocationKochi, KL, India
Employees11-50
Founded2013

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