Duplicate fields and missing LinkedIn URLs buried one RevOps operator in requests. Now one shared data layer powers sales and ad targeting.
A go-to-market software company helping marketing teams navigate AI search, preparing to double its sales team with a single RevOps operator managing all tooling, integrations, and CRM.
Contacts were enriched through different tools with inconsistent formats, leaving HubSpot full of duplicate fields, incomplete LinkedIn URLs, and...
“Clay gives sales and marketing a shared data foundation, so we can reach the right buyers and put new ideas into practice faster.”
AI-powered content strategy and creation platform for SEO and AI search.
AI platform for automated lead enrichment and sales prospecting.
AirOps's Sales and marketing data enrichment is part of this use case:
Related implementations across industries and use cases
Reps started calls cold, blind to buyer maturity. AI agents now map tech stacks and alert sales, lifting inbound win rates 50%.
Headcount off by orders of magnitude, geography defaulting to US. Reps stopped verifying and started selling.
A 4-person team struggled with data scattered across systems. AI now automates logging, freeing them to focus on strategic outreach.
Headcount off by orders of magnitude, geography defaulting to US. Reps stopped verifying and started selling.
A $60k audit took six months to yield yes/no data. AI mapped specific competitor usage in weeks, closing $3.3M in revenue.
Thousands of tables tracking the same metrics differently. No one knew which to trust — not humans, not AI. One governed layer changed that.
SThree people, three different AI answers. Grounded data sources fixed that — finance now has years of vendor spend at its fingertips.
A global wellness mission trapped in one language. Producers fine-tuned AI voices on pacing and pauses—so the meditation still lands at 2am.
B2B growth slowed behind one-size campaigns and 13%-accurate lead lists. AI agents now target 120 micro-industries with 97% lead accuracy.
Duplicate fields and missing LinkedIn URLs buried one RevOps operator in requests. Now one shared data layer powers sales and ad targeting.
A go-to-market software company helping marketing teams navigate AI search, preparing to double its sales team with a single RevOps operator managing all tooling, integrations, and CRM.
Contacts were enriched through different tools with inconsistent formats, leaving HubSpot full of duplicate fields, incomplete LinkedIn URLs, and...
“Clay gives sales and marketing a shared data foundation, so we can reach the right buyers and put new ideas into practice faster.”
AI-powered content strategy and creation platform for SEO and AI search.
AI platform for automated lead enrichment and sales prospecting.
AirOps's Sales and marketing data enrichment is part of this use case:
Related implementations across industries and use cases
Reps started calls cold, blind to buyer maturity. AI agents now map tech stacks and alert sales, lifting inbound win rates 50%.
Headcount off by orders of magnitude, geography defaulting to US. Reps stopped verifying and started selling.
A 4-person team struggled with data scattered across systems. AI now automates logging, freeing them to focus on strategic outreach.
Headcount off by orders of magnitude, geography defaulting to US. Reps stopped verifying and started selling.
A $60k audit took six months to yield yes/no data. AI mapped specific competitor usage in weeks, closing $3.3M in revenue.
Thousands of tables tracking the same metrics differently. No one knew which to trust — not humans, not AI. One governed layer changed that.
SThree people, three different AI answers. Grounded data sources fixed that — finance now has years of vendor spend at its fingertips.
A global wellness mission trapped in one language. Producers fine-tuned AI voices on pacing and pauses—so the meditation still lands at 2am.
B2B growth slowed behind one-size campaigns and 13%-accurate lead lists. AI agents now target 120 micro-industries with 97% lead accuracy.