AI case study

SanaSales data enrichment

Headcount off by orders of magnitude, geography defaulting to US. Reps stopped verifying and started selling.

Published

Key results

Custom-Signal Accounts
30K
CRM Accuracy Improvement
60%
TAM Growth
20%

Result highlights

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The story

Context

An AI experience platform headquartered in Stockholm that scaled its GTM team from 10 to over 130 reps in under three years, with 150,000 accounts in Salesforce.

Challenge

As the team scaled, CRM data became unreliable, with firmographics off by orders of magnitude and geography fields defaulting to the US regardless of...

Solution
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Quotes

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The company

AI-native learning platform and enterprise AI platform for work.

IndustrySoftware & Platforms
LocationStockholm, Sweden
Employees251-1K
Founded2016

The vendor

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

Use case

Sana's Sales data enrichment is part of this use case:

Data Extraction
123 case studies(+51% YoY)
Proven impact?
LowModerateVery Strong
4.4Moderate
2.3Lowwithin Software & Platforms
7.6Strongwithin Sales

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