AI case study

RiddellField sales assistant

Field reps called back-office support for order details. Now, an AI assistant queries SAP to deliver instant answers on the field.

Published|2 months ago

Key results

Annual Time Savings
21,000+ hours
Reps Bypassing Support
>33%
Extra Daily Calls
1-5

Result highlights

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The story

Context

A 96-year-old manufacturer of American football protective equipment, equipping athletes from youth leagues to the NFL, manages a nearly 200-person field sales team.

Challenge

Field sales representatives lacked real-time access to pricing, delivery dates, and order status while meeting with coaches. To answer on-the-spot...

Solution
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Scope & timeline

  • 73% of sales reps use AI assistant weekly
  • 7-month deployment from conception to rollout

Quotes

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The company

Manufacturer of football helmets, protective gear, and sports apparel.

IndustryConsumer Products
LocationDes Plaines, IL, USA
Employees1K-5K
Founded1929

The implementation partner

Saxon AI logo

Saxon AI

saxon.ai
Role in this case study

Developed Riddell's AI stack, including Teams integration and semantic kernel.

LocationIrving, Texas, United States
Employees251-1K
Founded2000

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Riddell's Field sales assistant is part of this use case:

Workplace AI
178 case studies(+34% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
2.3Lowwithin Consumer Products
8.4Very strongwithin Sales

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