AI case study

RiddellField sales assistant

Field reps called back-office support for order details. Now, an AI assistant queries SAP to deliver instant answers on the field.

Published|1 month ago

Key results

Annual Time Savings
21k+ hours
Daily Call Increase
1-5

Result highlights

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The story

Context

A 96-year-old athletic protective equipment manufacturer equipping players from youth leagues to the NFL relies on a nearly 200-person field sales team.

Challenge

Field representatives lacked real-time access to pricing, delivery dates, and order status while standing on practice fields with coaches. Answering...

Solution
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Scope & timeline

  • 73% weekly AI assistant adoption by sales reps
  • 33%+ of reps use AI instead of contacting sales support
  • 7-month deployment time from conception to rollout

Quotes

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Use case

Riddell's Field sales assistant is part of this use case:

Workplace AI
182 case studies(+46% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
2.3Lowwithin Consumer Products
7.1Strongwithin Sales

The company

Manufacturer of football helmets, protective gear, and sports apparel.

IndustryConsumer Products
LocationDes Plaines, IL, USA
Employees1K-5K
Founded1929

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

The implementation partner

Role in this case study

Developed the RIA AI stack and Teams integration for Riddell's sales representatives.

IndustryTechnology
LocationPune, MH, India
Employees51-250
Founded2003

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