AI case study

PumpOutbound sales

Reps spent 90 days manually researching targets. Clay automated targeting and tech-specific messaging, cutting ramp to 14 days.

Published|3 months ago

Key results

Annual Revenue
$25M+
vs $1M revenue
Revenue Per Rep
25%
Time Saved Per Lead
20 mins

Result highlights

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The story

Context

A cloud cost optimization platform serving over 2,000 customers faced an aggressive mandate to scale annual revenue from $1M to $25M in 18 months while shifting to an outbound-first sales motion.

Challenge

New sales reps spent 90 days manually researching targets in a broad market, while generic outreach failed to engage technical buyers who expect...

Solution
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Quotes

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The company

Cloud cost optimization and group buying platform for AWS, GCP, and Azure.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees11-50
Founded2022

The vendor

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

Use case

Pump's Outbound sales is part of this use case:

Personalization
46 case studies(+154% YoY)
Proven impact?
LowModerateVery Strong
4.9Moderate
7.7Strongwithin Software & Platforms
10.0Very strongwithin Sales

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