AI case study

MergeSales account research

Reps struggled to match thousands of use cases. AI now scans 1,500 accounts for triggers and drafts pitches, saving 10+ hours weekly.

Published|today

Key results

Retention/Expansion Lift
10%
Cost-to-Pipeline Ratio
5x
vs 2x ratio
Weekly Time Savings
10+ hours

Result highlights

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The story

Context

A unified API platform serving major enterprises manages thousands of integration use cases across every B2B industry with a lean nine-person go-to-market team.

Challenge

With a horizontal product relevant to virtually every SaaS company, reps struggled to identify the right use case to pitch among thousands of...

Solution
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Scope & timeline

  • System build time reduced from days to 10 mins

Quotes

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The company

Unified API platform for HRIS, ATS, CRM, accounting, and ticketing integrations.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2020

The AI provider

AI platform for automated lead enrichment and sales prospecting.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2017

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