AI case study

Max Life InsuranceSales call analysis

Spot-checks left most calls dark. AI now covers every one—revealing the first 90 seconds beat demographics as a conversion predictor.

Published

Key results

Conversation Coverage
100%
Sales Conversion Increase
~15%

Result highlights

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The story

Context

One of India's fastest-growing digital life insurers, with online business grown tenfold over five years at nearly four times the industry growth rate, and one in three new customers now acquired digitally.

Challenge

Sales teams relied on selective call reviews, leaving the vast majority of customer conversations unanalyzed. Without full visibility into calls, the...

Solution
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Scope & timeline

  • 700+ sales agents covered by Voice AI platform

Quotes

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Also reported by

themainstream.co.in
techachievemedia.com

The company

Max Life Insurance logo

Max Life Insurance

axismaxlife.com

Life insurance, pension plans, and investment products in India.

IndustryInsurance
LocationGurugram, Haryana, India
Employees10K-50K
Founded2000

The vendor

GreyLabs AI logo

GreyLabs AI

greylabs.ai
ROLE IN THIS CASE STUDY

Provided its Voice AI Suite to analyze customer conversations and generate sales insights.

IndustrySoftware & Platforms
LocationBengaluru, Karnataka, India
Employees11-50
Founded2023

Use case

Max Life Insurance's Sales call analysis is part of this use case:

Conversation Intelligence
44 case studies(+138% YoY)
Proven impact?
LowModerateVery Strong
7.6Strong
7.8Strongwithin Sales

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