AI case study

Hershey Entertainment & ResortsGuest and employee support

Manual sampling missed millions of guest signals. AI now analyzes every interaction and automates 25% of staff requests.

Published|10 months ago

Key results

Daily Time Savings
8 hours
Password Reset Automation
50%+
Call-off Automation
>25%

Result highlights

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The story

Context

An entertainment and hospitality organization operating a major amusement park, resorts, and a professional hockey team that welcomes millions of diverse guests annually.

Challenge

Manual data sampling left millions of guest interactions unanalyzed, making it impossible to personalize experiences for visitors ranging from...

Solution
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Quotes

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The company

Hershey Entertainment & Resorts logo

Hershey Entertainment & Resorts

hersheyentertainment.com

Entertainment and hospitality company managing theme parks, resorts, and stadiums.

IndustryEntertainment
LocationHershey, PA, USA
Employees1K-5K
Founded1927

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Hershey Entertainment & Resorts's Guest and employee support is part of this use case:

Voice Agent
80 case studies(+108% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
5.0Strongwithin Customer Service

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