AI case study

FIFAMedia accreditation

Thousands of emails, every application reviewed by hand. Now agents verify IDs, translate, and draft; a five-person team makes every call.

Published

Key results

Service Rep Hours Saved
~1,000 hours
Cases Cleared in 3 Weeks
5,000
FAQ Deflection Rate
85%

Result highlights

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The story

Context

Organizing body for the world's most-watched sporting event, managing accreditation for thousands of journalists, photographers, and broadcasters attending the first World Cup to feature 48 teams across three host countries.

Challenge

A five-person media operations team processed every accreditation application manually, entering data, verifying journalist IDs, and reviewing...

Solution
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Scope & timeline

  • 3,600+ media partner chat sessions in 45 days

Quotes

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The company

International governing body for association football, futsal, and beach soccer.

IndustryEntertainment
LocationZürich, Switzerland
Employees251-1K
Founded1904

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

FIFA's Media accreditation is part of this use case:

Agentic Customer Service
73 case studies(+21% YoY)
Proven impact?
LowModerateVery Strong
8.6Very strong
6.1Strongwithin Customer Service

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