AI case study

United Football LeagueFan support

20 reps managed 200k annual inquiries. An AI agent now resolves routine questions, freeing staff to drive premium sales.

Published

Key results

Projected Conversations
233k

Result highlights

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Where AI sits in the process

Where AI sits in this process. Unlock to see each step. AI PEOPLE Ena Enaroti Enarotis Enaroti scl
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The story

Context

A professional spring football league with eight teams and 540,000 seasonal attendees relies on just 20 representatives to manage sales and service operations.

Challenge

This small team faced 200,000 annual inquiries, becoming overwhelmed by repetitive questions about tickets and parking during the high-pressure...

Solution
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Scope & timeline

  • AI agent deployed in 60 days

Quotes

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The company

United Football League logo

United Football League

theufl.com

Professional spring football league and sports entertainment organization.

IndustryEntertainment
LocationArlington, TX, USA
Employees51-250
Founded2023

The implementation partner

Role in this case study

Collaborated with the UFL to develop a custom AI agent for football operations data analysis.

IndustryTechnology
LocationBerkeley, CA, USA
Employees51-250
Founded2007

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

United Football League's Fan support is part of this use case:

Customer Support Assistant
196 case studies(+4% YoY)
Proven impact?
Average
3.3Typical
3.3Typicalwithin Entertainment
3.3Typicalwithin Customer Service

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