AI case study

JioStarContent discovery

Static recommendations couldn't parse mood or cricket stats for 500M viewers. Now they just ask, in 15+ languages.

Published

The story

Context

An entertainment and live-sports streaming platform serving more than 500 million consumers, with as many as 72.5 million concurrent live-sports viewers at peak.

Challenge

Content discovery had barely evolved in 25 years, and traditional recommendation systems couldn't capture the nuance of a viewer's mood or interpret...

Solution
Unlock full story

Scope & timeline

  • 15+ languages launched in ~8 weeks

Quotes

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The company

Media conglomerate operating television networks and digital streaming services.

IndustryEntertainment
LocationMumbai, MH, India
Employees5K-10K
Founded2024

The vendor

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

Use case

JioStar's Content discovery is part of this use case:

Personalization
73 case studies(+44% YoY)
Proven impact?
Average
5.1Strong
5.1Strongwithin Entertainment
5.1Strongwithin Product Engineering

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