AI case study

EssityCompetitive intelligence

Analysts sifted noise to track rivals. Now, AI filters the junk, surfacing product launches and pricing shifts immediately upon login.

Published|9 months ago

Result highlights

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The story

Context

A global consumer goods leader specializes in personal care and hygiene products, ranging from tissue and baby care to incontinence solutions.

Challenge

Existing platforms failed to filter noise from data feeds, forcing analysts to manually sift through irrelevant content to find news on competitors...

Solution
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Quotes

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The company

Hygiene and health products for consumer, professional, and medical markets.

IndustryConsumer Products
LocationStockholm, Sweden
Employees10K-50K
Founded2017

The AI provider

AI-powered market intelligence and search platform for business professionals.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees1K-5K
Founded2011

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