AI case study

ApoteaProduct recommendations

Data silos slowed time-to-market. Now, GenAI matches shoppers to items, boosting recommendation conversions by over 600%.

Published|5 months ago

Key results

Recommendation Conversion
>600%

Result highlights

Unlock 1 result highlight

The story

Context

Sweden’s largest online pharmacy serves millions of customers annually with an inventory of over 50,000 health and wellness products.

Challenge

As the company scaled, the lack of a centralized data infrastructure hindered rapid experimentation and slowed the time-to-market for new features....

Solution
Unlock full story

Scope & timeline

  • 3 AI use cases deployed in 3 months

Quotes

The company

Apotea logo

Apotea

apotea.se

Online pharmacy for prescription and non-prescription healthcare products.

IndustryRetail
LocationStockholm, Sweden
Employees251-1K
Founded2011

The AI provider

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Similar Case Studies

Related implementations across industries and use cases

86 AI case studies in Personalization

157 AI case studies in Retail

190 AI case studies in Marketing