Key results
AOV Increase
24%
Conversion Rate Increase
3%
Result highlights
Unlock 2 result highlights
The story
A major European musical instrument retailer managing a catalog of 120,000 products with price points ranging from €2 to €350,000 for millions of global customers.
A legacy 13-year-old rule-based system required heavy manual intervention and could not account for vastly different customer journeys, ranging from...
Unlock full story
Quotes
“We had a solution that served the company well for many years, but it was time to evolve and align with technological progress. We needed something that could scale with us and deliver maximum value to our customers.”
Unlock 6 more quotes
The company
Thomann
thomann.deOnline retailer of musical instruments, studio gear, and lighting equipment.
IndustryRetail
LocationBurgebrach, BY, Germany
Employees1K-5K
Founded1954
Scope & timeline
- 13% increase in items added to cart
Implementation partner
a
adesso
adesso.deModernized Thomann's data platform and migrated its systems from on-premise to Google Cloud.
IndustryTechnology
LocationDortmund, NW, Germany
Employees10K-50K
Founded1997