AI case study

ChurneyMarketing personalization

Engineers were buried in maintenance work. Now, automated monitoring lets them test hundreds of causal models simultaneously.

Published|4 months ago

Key results

Client ROI Increase
2.4x
Client ROAS Increase
50%
Client Repeat Purchases
36%

Result highlights

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The story

Context

A technology platform helps businesses optimize marketing strategy using first-party data as internet browsers phase out third-party cookies.

Challenge

Building a scalable causal AI engine required complex infrastructure that would have demanded 80 hours of weekly maintenance. The team needed to test...

Solution
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Scope & timeline

  • 6 months saved on model development

Quotes

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The company

Churney logo

Churney

churney.io

AI platform for predicting customer lifetime value to optimize marketing ROAS.

IndustryRetail
LocationIstanbul, Turkey
Employees11-50
Founded2021

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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