Generic emails overlooked niche acts. AI now matches fans to specific genres they actually attend, lifting sales per email open by 49%.
A global live-event ticketing company operating for 40 years sells 30 million tickets annually across markets in Australia, New Zealand, the UK, and Southeast Asia.
Previous newsletters primarily highlighted major events that were likely to sell out anyway, causing niche performances to be overlooked. This...
“Our Braze marketing solution and the data warehouse are mirrored in the different marketplaces that we’re in, which saves us time and money because we don’t need to build out our own infrastructure.”
Event ticketing and technology services for sports and live entertainment.
Cloud computing platform and on-demand infrastructure services.
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