AI case study

Seven West MediaAudience analytics

Staff waited 24 hours for answers. Now, AI replies in seconds and forecasts 28 days out, driving $16M in new revenue.

Published|1 year ago

Key results

Incremental Revenue
$16M
Cost Per Click Reduction
50%
Query Response Time
<25 secs
vs hours or up to a day

Result highlights

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The story

Context

One of Australia’s leading media companies reaches 91% of the population through broadcast TV and its streaming platform, serving over 14.7 million registered users.

Challenge

Legacy infrastructure fragmented billions of data points, limiting teams to retrospective reporting rather than real-time action. Staff waited up to...

Solution
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Scope & timeline

  • 400 unique business questions via AI

Quotes

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The company

Seven West Media logo

Seven West Media

sevenwestmedia.com.au

Australian media company across broadcast television, publishing, and digital platforms.

IndustryMedia
LocationSydney, NSW, Australia
Employees1K-5K
Founded2011

The AI provider

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

The implementation partner

Mantel Group logo

Mantel Group

mantelgroup.com.au

Provided local implementation support and built the foundation for Seven West Media's AI Factory.

IndustryTechnology
LocationMelbourne, VIC, Australia
Employees251-1K
Founded2017

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