Models were trapped in static BI. Now, business users run revenue what-if scenarios directly without data science aid.
A media advertising division connects brands with nearly 125 million U.S. households through multiscreen campaigns across 210 markets, generating massive volumes of viewership and performance data.
Data scientists built sophisticated predictive models but struggled to share them with business users, as traditional BI tools lacked the necessary...
“Databricks Apps lets us turn predictive models into interactive tools that empower business teams to test various scenarios, optimize ad decisions and directly influence revenue outcomes.”
Multiscreen TV and streaming advertising platform using first-party viewer data.
Sifting through 1,200 clips manually took hours. AI search now locates shots instantly, cutting production timelines by 30%.
Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.
Forty entities duplicated work, stalling claims for days. A global AI engine standardized workflows, cutting settlement time to one day.
Complex tables in 100-page docs bottlenecked teams. AI now parses text and images, ensuring every output is traceable and compliant.