AI case study

MediaRadarVideo ad classification

Hundreds of operators manually watched ads, stalling at 800/hour. GenAI now classifies 2,000/hour, boosting throughput by 150%.

Published|1 year ago

Key results

Throughput Increase
150%

Result highlights

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The story

Context

An advertising intelligence firm tracks over 6 million unique products to help brands understand their competitive landscape and media spend effectiveness.

Challenge

Classifying this massive inventory overwhelmed existing models and required hundreds of operators to manually watch and tag ads. A legacy system...

Solution
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Scope & timeline

  • Model testing time cut from 2 days to 0.5 days

Quotes

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The company

MediaRadar logo

MediaRadar

vivvix.com

Advertising intelligence platform for brands, agencies, and media sellers.

IndustryMedia
LocationNew York, NY, USA
Employees251-1K
Founded2007

The AI provider

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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