AI case study

Power DigitalMarketing data analysis

Data scientists spent hours hand-coding SQL requests. Gen AI now lets non-tech staff query complex data instantly via natural language.

Published|1 year ago

Key results

LTV Increase
14%
Savings per Task
15-20 hours
Accuracy Improvement
84%

Result highlights

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The story

Context

A technology-enabled marketing agency managing billions of dollars in advertising spend for both industry giants and rising brands.

Challenge

Data scientists spent 15-20 hours per request manually writing SQL queries and analyzing reports, creating a bottleneck for clients without technical...

Solution
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Quotes

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Use case

Power Digital's Marketing data analysis is part of this use case:

Data Intelligence
73 case studies(+52% YoY)
Proven impact?
LowModerateVery Strong
4.3Moderate
10.0Very strongwithin Media
5.1Strongwithin Product Engineering

The company

Full-service digital marketing agency providing data-driven growth strategies.

IndustryMedia
LocationSan Diego, CA, USA
Employees251-1K
Founded2012

The vendor

Cloud-based data warehousing, processing, and analytics platform.

IndustrySoftware & Platforms
LocationBozeman, MT, USA
Employees5K-10K
Founded2012

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