AI case study

RAPSSales assistant

Visit notes piled up unwritten—customer intel never reached R&D or marketing. Now reps debrief Donna by voice, in the car after each call.

Published

Key results

CRM Engagement Growth
3x

Result highlights

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The story

Context

A century-old German ingredients company supplying spice blends and functional ingredient solutions to customers from local independent food producers to global brands, with ambitions to double revenue in the medium term.

Challenge

Field salespeople on the road resisted CRM data entry at the end of long customer days, putting off visit reports until details were forgotten or...

Solution
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Scope & timeline

  • 100+ field sales reps using Donna AI daily
  • 30-minute training for Donna AI user rollout
  • Donna AI assistant deployed in under 30 days

Quotes

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The company

Tailored ingredients and spice blends for food industry, foodservice, and retail.

IndustryIndustrial & Manufacturing
LocationKulmbach, Bavaria, Germany
Employees1K-5K
Founded1924

The vendor

SAP is an enterprise software company that provides comprehensive business solutions for data management and digital transformation across various industries.

IndustrySoftware & Platforms
LocationWalldorf, Germany
Employees100K+
Founded1972

Use case

RAPS's Sales assistant is part of this use case:

Workplace AI
269 case studies(+214% YoY)
Proven impact?
Average
3.1Typical
3.1Typicalwithin Industrial & Manufacturing
3.1Typicalwithin Sales

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