AI case study

NatWest GroupCustomer engagement automation

Campaigns took 60 days of manual handoffs. Agentic AI now automates the workflow, launching contextual triggers in one day.

Published|9 months ago

Key results

Customer Lifetime Value
2x
Process Cycle Time
1 day
vs 60+ days
Net Promoter Score
3x

Result highlights

Unlock 3 result highlights

The story

Context

A leading UK financial institution serving 18 million customers with a digital foundation capable of providing a 360-degree view of client data.

Challenge

Launching a simple customer campaign took 60 to 100 days due to a complex web of data platforms and manual handoffs. Staff struggled with hundreds of...

Solution
Unlock full story

Quotes

Unlock 1 more quote

Use case

NatWest Group's Customer engagement automation is part of this use case:

Personalization
53 case studies(+112% YoY)
Proven impact?
LowModerateVery Strong
6.6Strong
13.5Very strongwithin Financial Services
4.2Moderatewithin Marketing

The company

NatWest Group logo

NatWest Group

natwestgroup.com

Retail, commercial, and private banking services for customers in the UK and Ireland.

IndustryFinancial Services
LocationEdinburgh, SCT, UK
Founded1968

The implementation partner

Bain & Company logo

Bain & Company

bain.com
IndustryProfessional Services
LocationBoston, MA, USA
Employees10K-50K
Founded1973

Similar Case Studies

Related implementations across industries and use cases

58 AI case studies in Personalization

307 AI case studies in Financial Services

170 AI case studies in Marketing