AI case study

DBSCustomer engagement

Model development took 18 months. A reusable library cuts that to three, powering 45M monthly nudges.

Published|1 year ago

Key results

Economic Value
$100M+

Result highlights

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The story

Context

Singapore's largest bank sought to transition from a traditional financial institution into a nimble technology organization capable of operating like a start-up.

Challenge

AI adoption was initially limited to anecdotal successes, with model development cycles taking 18 months to reach production. The organization...

Solution
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Scope & timeline

  • Model development time cut from 18 months to 3 months
  • 45M monthly personalized AI interactions processed

Quotes

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The company

Multinational banking and financial services for retail and institutional clients.

IndustryFinancial Services
LocationSingapore
Employees10K-50K
Founded1968

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

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