AI case study

Hershey Entertainment & ResortsCustomer self-service

Manual sampling missed millions of guest signals. AI now analyzes every interaction and automates 25% of staff requests.

Published

Key results

Daily Labor Savings
8 hours
Password Reset Automation Rate
50%+
Call-Off Automation Rate
25%+

Result highlights

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The story

Context

A 100-year-old entertainment and hospitality company operating a large amusement park, historic hotel, and event venues in Hershey, PA, serving millions of guests annually with contact centers fielding thousands of daily calls from both visitors and 10,000+ team members.

Challenge

Customer insights relied on manual data sampling, reviewing a few hundred interactions while millions more went unexamined, limiting the team's...

Solution
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Scope & timeline

  • Customer chatbot deployed in under 40 hours

Quotes

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The company

Hershey Entertainment & Resorts logo

Hershey Entertainment & Resorts

hersheypa.com

Operator of theme parks, resorts, entertainment venues, and hospitality properties.

IndustryEntertainment
LocationHershey, PA, USA
Employees10K-50K
Founded1927

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Hershey Entertainment & Resorts's Customer self-service is part of this use case:

Voice Agent
81 case studies(+79% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
4.7Moderatewithin Customer Service

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