AI case study

HBX GroupCustomer support

127,000 monthly cases across languages and time zones. AI no longer just responds—it modifies bookings, waives fees, without human handoff.

Published

Key results

Autonomous Case Rate
32.5%
Multilingual Chat Coverage
24x7
Voice Automation Rate
18%

Result highlights

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The story

Context

A world-leading B2B travel marketplace connecting 60,000 distributors to hotel and travel providers in 190 countries, handling over 127,000 customer cases monthly across phone, email, and chat in multiple languages.

Challenge

At 127,000 monthly cases, including 60,000 emails and 50,000 phone calls, the volume alone demanded automation. Each case often required multilingual...

Solution
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Quotes

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The company

HBX Group logo

HBX Group

hbxgroup.com

B2B travel marketplace and technology platform for distributors and suppliers.

IndustryTravel & Tourism
LocationPalma de Mallorca, Balearic Islands, Spain
Employees1K-5K
Founded2001

The implementation partner

Role in this case study

Automated text and voice channels and integrated CCAI with HBX Group's CRM and telephony

IndustryProfessional Services
LocationSeville, Spain
Employees10K-50K
Founded1966

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

HBX Group's Customer support is part of this use case:

Agentic Customer Service
80 case studies(+29% YoY)
Proven impact?
LowModerateVery Strong
8.2Very strong
5.4Strongwithin Travel & Tourism
5.9Strongwithin Customer Service

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