AI case study

Genius SportsQuote generation

Reps manually reentered up to 10 campaign jobs per renewal. Now, an AI agent autonomously clones past campaigns via natural language.

Published|yesterday

Key results

Time on Billing Inquiries
5%
Invoice Automation Rate
80%
Time Saved Per Quote
90 seconds

Result highlights

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The story

Context

A global provider of official sports data and broadcast solutions manages a complex portfolio of consumption-based data feeds and media campaign licenses while accelerating toward a public listing on the New York Stock Exchange.

Challenge

Creating compliant quotes and sending accurate invoices became increasingly complex due to a fragmented tech stack and custom objects in deal...

Solution
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Quotes

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The company

Genius Sports logo

Genius Sports

geniussports.com

Sports data, technology, and analytics platform for leagues, media, and betting.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees1K-5K
Founded2000

The implementation partner

Role in this case study

Working with Genius Sports to build a custom quoting agent with Agentforce to create quotes.

IndustryTechnology
LocationEindhoven, North Brabant, Netherlands
Employees51-250
Founded2009

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Genius Sports's Quote generation is part of this use case:

Document Drafting
82 case studies(+16% YoY)
Proven impact?
LowModerateVery Strong
4.6Moderate
3.6Moderatewithin Sales

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