AI case study

Genius SportsQuote generation

Reps manually reentered up to 10 campaign jobs per renewal. Now, an AI agent autonomously clones past campaigns via natural language.

Published

Key results

Time on Billing Inquiries
5%
Invoice Automation Rate
80%
Time Saved Per Quote
90 seconds

Result highlights

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The story

Context

A global provider of official sports data and broadcast solutions manages a complex portfolio of consumption-based data feeds and media campaign licenses while accelerating toward a public listing on the New York Stock Exchange.

Challenge

Creating compliant quotes and sending accurate invoices became increasingly complex due to a fragmented tech stack and custom objects in deal...

Solution
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Quotes

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The company

Genius Sports logo

Genius Sports

geniussports.com

Sports data, technology, and analytics platform for leagues, media, and betting.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees1K-5K
Founded2000

The implementation partner

Role in this case study

Working with Genius Sports to build a custom quoting agent with Agentforce to create quotes.

IndustryTechnology
LocationEindhoven, North Brabant, Netherlands
Employees51-250
Founded2009

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Genius Sports's Quote generation is part of this use case:

Document Drafting
84 case studies(+27% YoY)
Proven impact?
LowModerateVery Strong
4.6Moderate
2.2Lowwithin Software & Platforms
3.5Moderatewithin Sales

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