Five people couldn't align a global workforce. Now, AI enforces brand voice and defines jargon, addressing 797k content issues.
A global event technology platform shifting to a remote-first model, with a content design team of just five people supporting a global workforce.
Inconsistent brand voice and internal jargon created confusion across customer touchpoints and internal teams. The small central team lacked...
“A consistent brand voice builds trust. If Content Marketing describes something one way, but it’s described differently in product, a user will pause and think: 'That’s not what I thought this would do! Did I get lied to?' Users won’t come back if we sound disparate.”
Self-service ticketing and event management platform for live experiences.
AI-powered writing assistant for personal and professional communication.
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