AI case study

Equinox GroupDigital concierge

Rigid bots forced 10-screen bookings. Now, autonomous agents handle scheduling and inquiries via natural language.

Published|7 months ago

Key results

Steps to Book Class
up to 10

Result highlights

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The story

Context

A luxury fitness brand operating over 100 clubs across the U.S., Canada, and the U.K., serving hundreds of thousands of members with high-end amenities and personalized training.

Challenge

A rigid rule-based chatbot forced members to navigate up to 10 screens just to book a class, while basic queries like guest pass balances required...

Solution
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Quotes

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Use case

Equinox Group's Digital concierge is part of this use case:

Agentic Customer Service
77 case studies(+185% YoY)
Proven impact?
8.5Very strong
LowModerateStrongVery Strong8.5
6.3Strongwithin Travel & Tourism
6.7Strongwithin Customer Service

The company

Equinox Group logo

Equinox Group

equinox.com

Luxury fitness clubs and wellness centers with personal training and spa services.

IndustryTravel & Tourism
LocationNew York, NY, USA
Employees10K-50K
Founded1991

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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