AI case study

1-800-Flowers.comCustomer support

Old scripts couldn't tell a sympathy call from a birthday order. AI reads purchase history and sets the right tone before a word is spoken.

Published|5 days ago

Key results

CSAT Increase
93%

Result highlights

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The story

Context

One of America's most iconic retail gifting companies, grown from a single Manhattan flower shop over 50 years into a multi-brand portfolio spanning fresh floral, gourmet food, and personalized gifts.

Challenge

Each customer interaction carries emotional weight: a sympathy arrangement demands a fundamentally different tone than a birthday gift. Homegrown...

Solution
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Quotes

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The company

1-800-Flowers.com logo

1-800-Flowers.com

1800flowers.com

Multi-brand gifting retailer delivering flowers, food gifts, and keepsakes.

IndustryRetail
LocationCarle Place, NY, USA
Employees5K-10K
Founded1976

The vendor

Decagon logo

Decagon

decagon.ai

Generative AI platform for automated enterprise customer support and workflows.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

1-800-Flowers.com's Customer support is part of this use case:

Conversational Commerce
54 case studies(+57% YoY)
Proven impact?
LowModerateVery Strong
5.2Strong
5.1Strongwithin Retail
4.2Moderatewithin Customer Service

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