AI case study

WhatConvertsCall transcription

Transcripts lacked precision for ranking leads. AI now separates speakers and automatically scrubs credit card data from audio.

Published|4 months ago

Key results

Accuracy Improvement
Up to 10%

Result highlights

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The story

Context

A marketing attribution platform integrates with channels like Google and Facebook Ads to help businesses track campaign performance and prioritize incoming phone leads.

Challenge

Automated transcription is critical for ranking leads, but the platform required higher accuracy to ensure reliable analysis for its users. The...

Solution
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The company

WhatConverts logo

WhatConverts

whatconverts.com

Lead tracking and marketing attribution software for calls, forms, and chats.

IndustrySoftware & Platforms
LocationCharlotte, NC, USA
Employees11-50
Founded2014

The vendor

AI models for speech-to-text transcription and audio intelligence.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2017

Use case

WhatConverts's Call transcription is part of this use case:

Audio Transcription & Summarization
26 case studies(+36% YoY)
Proven impact?
LowModerateVery Strong
3.5Moderate
5.4Strongwithin Software & Platforms
4.6Moderatewithin Product Engineering

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