3D fire effects exceeded the budget. Using AI to generate 500+ iterations, a 3-person team delivered the ad at 1/5th the cost.
A three-person production company in Santiago, Chile, competed against large agencies to produce Under Armour's first TV commercial in the country.
The creative brief required cinematic fire effects to represent player passion, but traditional 3D VFX and physical rigs exceeded the project budget...
“When Runway came out with Aleph, things finally reached the point where I thought, 'Okay, this is production-ready. This is going in our official toolbox forever.'”
Audiovisual production house specializing in commercials and digital content.
Partnered with Tropicó to develop the creative strategy for Under Armour's Chilean commercial.
Generative AI platform for professional video creation and world simulation.
Trópico's Visual effects production is part of this use case:
Related implementations across industries and use cases
Manual VFX for urban decay paused production. Artists used video AI to flood cities and crumble roofs, bypassing weeks of modeling.
Traditional VFX required 5 months. Artists generated photoreal crowds and physics with AI, finishing the scene in 2 weeks.
€70k budgets blocked video storytelling. Loop now generates consistent cinematic ads in 5 days, slashing production costs by 79%.
Manual VFX for urban decay paused production. Artists used video AI to flood cities and crumble roofs, bypassing weeks of modeling.
Traditional VFX required 5 months. Artists generated photoreal crowds and physics with AI, finishing the scene in 2 weeks.
Routine queries burdened HR. Now, an AI WhatsApp agent instantly answers remote factory workers, escalating complex issues to HR.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Analyzing 10TB of weekly telemetry took IT specialists days. Now, engineers ask AI in natural language to instantly retrieve charts.
Experts spent 15 minutes pulling data from scattered systems. Natural language prompts now generate detailed reports instantly.
3D fire effects exceeded the budget. Using AI to generate 500+ iterations, a 3-person team delivered the ad at 1/5th the cost.
A three-person production company in Santiago, Chile, competed against large agencies to produce Under Armour's first TV commercial in the country.
The creative brief required cinematic fire effects to represent player passion, but traditional 3D VFX and physical rigs exceeded the project budget...
“When Runway came out with Aleph, things finally reached the point where I thought, 'Okay, this is production-ready. This is going in our official toolbox forever.'”
Audiovisual production house specializing in commercials and digital content.
Partnered with Tropicó to develop the creative strategy for Under Armour's Chilean commercial.
Generative AI platform for professional video creation and world simulation.
Trópico's Visual effects production is part of this use case:
Related implementations across industries and use cases
Manual VFX for urban decay paused production. Artists used video AI to flood cities and crumble roofs, bypassing weeks of modeling.
Traditional VFX required 5 months. Artists generated photoreal crowds and physics with AI, finishing the scene in 2 weeks.
€70k budgets blocked video storytelling. Loop now generates consistent cinematic ads in 5 days, slashing production costs by 79%.
Manual VFX for urban decay paused production. Artists used video AI to flood cities and crumble roofs, bypassing weeks of modeling.
Traditional VFX required 5 months. Artists generated photoreal crowds and physics with AI, finishing the scene in 2 weeks.
Routine queries burdened HR. Now, an AI WhatsApp agent instantly answers remote factory workers, escalating complex issues to HR.
Disparate tools slowed 320,000 employees. Unifying on Teams and Copilot connected the workforce and embedded AI into daily habits.
Analyzing 10TB of weekly telemetry took IT specialists days. Now, engineers ask AI in natural language to instantly retrieve charts.
Experts spent 15 minutes pulling data from scattered systems. Natural language prompts now generate detailed reports instantly.