Key results
Proposal Cost
80% less
vs traditional 3D VFX competitors
Revision Turnaround
1 day
Shots Generated
~500
Result highlights
Unlock 4 result highlights
The story
A three-person production company in Santiago, Chile, competed against large agencies to produce Under Armour's first TV commercial in the country.
The creative brief required cinematic fire effects to represent player passion, but traditional 3D VFX and physical rigs exceeded the project budget...
Unlock full story
Quotes
“When Runway came out with Aleph, things finally reached the point where I thought, 'Okay, this is production-ready. This is going in our official toolbox forever.'”
Unlock 7 more quotes
The company
Trópico
tropico.clAudiovisual production house specializing in commercials and digital content.
IndustryConsumer Products
LocationSantiago, Chile
Employees11-50
Founded2015
Implementation partner
S
Simple
simplechile.comPartnered with Tropicó to develop the creative strategy for Under Armour's Chilean commercial.
IndustryMedia
LocationSantiago, Chile
Employees51-250
Founded2004