3D fire effects exceeded the budget. Using AI to generate 500+ iterations, a 3-person team delivered the ad at 1/5th the cost.
A three-person production company in Santiago, Chile, competed against large agencies to produce Under Armour's first TV commercial in the country.
The creative brief required cinematic fire effects to represent player passion, but traditional 3D VFX and physical rigs exceeded the project budget...
“When Runway came out with Aleph, things finally reached the point where I thought, 'Okay, this is production-ready. This is going in our official toolbox forever.'”
Audiovisual production house specializing in commercials and digital content.
Generative AI platform for professional video creation and world simulation.
Partnered with Tropicó to develop the creative strategy for Under Armour's Chilean commercial.
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