Shoppers searching unavailable brands hit dead ends. AI now surfaces relevant alternatives, cutting null results from 5% to near zero.
Australia and New Zealand's leading fashion and lifestyle platform serves two million active customers with over 20 million monthly visits.
Growing data volumes caused query times to lag for minutes, while a rigid search experience often returned zero results for unavailable brands or...
“Our existing solutions just weren't keeping up with the volume of data that we had. That was the catalyst for us to start looking for new platforms, and explore new ways of working.”
Online fashion and lifestyle retailer for clothing, footwear, and beauty products.
Accelerated THE ICONIC's migration to Google Cloud and helped build foundational data systems.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
THE ICONIC's Product search and discovery is part of this use case:
Related implementations across industries and use cases
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Keyword limits and manual workflows bottlenecked sales. Semantic search raised purchase amounts 14.2% and halved listing creation time.
Vendors missed demand targets by 30%. Now, ML automates SKU-level forecasts and GenAI extracts insights from customer service tickets.
Vague feedback on unrecorded streams slowed fixes. AI now diagnoses live issues instantly, lifting user satisfaction 30%.
Reporters lost hours scrubbing tape. AI now tags visual details—like a cricketer with zinc—surfacing clips from 90 years of history.
Two homegrown bots drained the engineers who built them. Claude Tag catches alerts, traces root causes, and opens PRs—without being asked.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Large AI training jobs meant fighting for preemptible slots or leaving campus. Marlowe gave any lab guaranteed multi-node access on demand.
Software updates were tied to rigid vehicle production cycles. A GenAI platform now frees 5,000 developers to release code independently.
Shoppers searching unavailable brands hit dead ends. AI now surfaces relevant alternatives, cutting null results from 5% to near zero.
Australia and New Zealand's leading fashion and lifestyle platform serves two million active customers with over 20 million monthly visits.
Growing data volumes caused query times to lag for minutes, while a rigid search experience often returned zero results for unavailable brands or...
“Our existing solutions just weren't keeping up with the volume of data that we had. That was the catalyst for us to start looking for new platforms, and explore new ways of working.”
Online fashion and lifestyle retailer for clothing, footwear, and beauty products.
Accelerated THE ICONIC's migration to Google Cloud and helped build foundational data systems.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
THE ICONIC's Product search and discovery is part of this use case:
Related implementations across industries and use cases
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Keyword limits and manual workflows bottlenecked sales. Semantic search raised purchase amounts 14.2% and halved listing creation time.
Vendors missed demand targets by 30%. Now, ML automates SKU-level forecasts and GenAI extracts insights from customer service tickets.
Vague feedback on unrecorded streams slowed fixes. AI now diagnoses live issues instantly, lifting user satisfaction 30%.
Reporters lost hours scrubbing tape. AI now tags visual details—like a cricketer with zinc—surfacing clips from 90 years of history.
Two homegrown bots drained the engineers who built them. Claude Tag catches alerts, traces root causes, and opens PRs—without being asked.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Large AI training jobs meant fighting for preemptible slots or leaving campus. Marlowe gave any lab guaranteed multi-node access on demand.
Software updates were tied to rigid vehicle production cycles. A GenAI platform now frees 5,000 developers to release code independently.