Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.
A global marketplace for unique and creative goods connects 90 million buyers with 5 million sellers and an inventory of over 130 million items.
With such a vast catalog, matching buyers to unique products was difficult, especially when users lacked specific search intent. Human experts could...
“There's only one marketplace where you know you're buying from another real person on the other side, and that's Etsy. We're not trying to replace that human connection. We want to amplify and scale that connection with AI.”
Online marketplace for handmade, vintage, and creative goods.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Etsy's Product search and discovery is part of this use case:
Related implementations across industries and use cases
Manual reviews for artisan products took days. Gemini now generates listings from a single image, cutting approval to <1 hr.
Complex forms stalled sellers. Multimodal AI now drafts listings from video, cutting setup time to minutes.
Fragmented vendor feeds obscured matching items. Now, AI pipelines parse millions of unstructured records into curated collections.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
Employees previously broke work into rigid tasks. Now, they delegate high-level goals to agents that work autonomously for hours.
An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.
A global marketplace for unique and creative goods connects 90 million buyers with 5 million sellers and an inventory of over 130 million items.
With such a vast catalog, matching buyers to unique products was difficult, especially when users lacked specific search intent. Human experts could...
“There's only one marketplace where you know you're buying from another real person on the other side, and that's Etsy. We're not trying to replace that human connection. We want to amplify and scale that connection with AI.”
Online marketplace for handmade, vintage, and creative goods.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Etsy's Product search and discovery is part of this use case:
Related implementations across industries and use cases
Manual reviews for artisan products took days. Gemini now generates listings from a single image, cutting approval to <1 hr.
Complex forms stalled sellers. Multimodal AI now drafts listings from video, cutting setup time to minutes.
Fragmented vendor feeds obscured matching items. Now, AI pipelines parse millions of unstructured records into curated collections.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
Employees previously broke work into rigid tasks. Now, they delegate high-level goals to agents that work autonomously for hours.
An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.