AI case study

EtsyProduct search and discovery

Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.

Published|5 months ago

Key results

Listings Per Theme
~80x
SEO Visit Increase
5%
Conversion Lift
3%

Result highlights

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The story

Context

A global marketplace for unique and creative goods connects 90 million buyers with 5 million sellers and an inventory of over 130 million items.

Challenge

With such a vast catalog, matching buyers to unique products was difficult, especially when users lacked specific search intent. Human experts could...

Solution
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Quotes

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The company

Online marketplace for handmade, vintage, and creative goods.

IndustryRetail
LocationBrooklyn, NY, USA
Employees1K-5K
Founded2005

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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