AI case study

MoonpigCard personalization

Customers knew what to feel—just not what to write. AI message drafts and visual tools—stickers, face-swaps—closed that gap.

Published

The story

Context

An online greeting card and gifting platform serving 12.3 million active customers, where nearly one in five orders includes a physical gift from retail partners such as Next and Boots.

Challenge

Writing personal card messages has long been a friction point in the online gifting experience, with customers often struggling to find the right...

Solution
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Scope & timeline

  • 31M AI-enhanced cards created, double prior year

Quotes

Also reported by

yorkshirepost.co.uk
independent.co.uk

The company

Online retailer of personalized greeting cards, gifts, and flowers.

IndustryRetail
LocationLondon, England, United Kingdom
Founded2000

Use case

Moonpig's Card personalization is part of this use case:

Personalization
53 case studies(+112% YoY)
Proven impact?
LowModerateVery Strong
5.9Strong
1.6Lowwithin Retail
3.8Moderatewithin Product Engineering

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