AI case study

Southern Cross AustereoPodcast search

Generic searches like “cricket” failed. Now, content teams map synonyms without coding, slashing zero-result searches.

Published|2 years ago

The story

Context

Australia's number one commercial podcast network reaches 95% of the population with over 900 titles and 8 million monthly listeners.

Challenge

Listeners could not find content without exact title matches, meaning searches for generic terms like "cricket" failed to surface relevant shows....

Solution
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Scope & timeline

  • 20% increase in subscribers via AI-enhanced search

Quotes

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The company

Southern Cross Austereo logo

Southern Cross Austereo

southerncrossaustereo.com.au

Radio, digital audio, and podcast media network for the Australian market.

IndustryMedia
LocationSouth Melbourne, VIC, Australia
Employees1K-5K
Founded2011

The AI provider

Search AI platform for enterprise search, observability, and security solutions.

IndustrySoftware & Platforms
LocationMountain View, CA, USA
Employees1K-5K
Founded2012

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