AI case study

TelemundoVirtual broadcast segments

Matchups locked days before air; no time for location crews. AI placed commentators inside Times Square and Dallas Stadium, broadcast-ready.

Published

Key results

Revision Turnaround
15 mins
Performances per Hour
~20

Result highlights

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The story

Context

One of the world's largest broadcasters, producing live pregame coverage for the World Cup knockout stage where matchups weren't confirmed until days before each broadcast.

Challenge

The network wanted to place commentators in cinematic locations that cameras could never reach, from Times Square to the interior of Dallas Stadium,...

Solution
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The company

Telemundo logo

Telemundo

telemundo.com

Spanish-language television network and multimedia company.

IndustryMedia
LocationMiami, FL, USA
Employees1K-5K
Founded1984

The implementation partner

Creative Artists Agency logo

Creative Artists Agency

caa.com
Role in this case study

Managed and licensed the digital likenesses and voices of Telemundo's commentators via CAA Vault.

IndustryEntertainment
LocationLos Angeles, CA, USA
Employees1K-5K
Founded1975

The vendor

AI video generation platform for business messaging, marketing, and localization.

IndustrySoftware & Platforms
LocationLos Angeles, CA, USA
Employees51-250
Founded2020

Use case

Telemundo's Virtual broadcast segments is part of this use case:

Digital Avatar
34 case studies(+83% YoY)
Proven impact?
LowModerateVery Strong
3.3Moderate
3.3Moderatewithin Marketing

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