AI case study

New American FundingMarketing videos

Every video once meant recording, editing, post-production—a full-day detour from clients. Now a VA scripts, HeyGen renders, he reviews.

Published

Key results

Video Time Savings
3-5 mins
vs hours of filming and editing

Result highlights

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The story

Context

A mortgage professional with more than 20 years in lending, running a New York practice that relies on content marketing and real estate agent partnerships for client acquisition.

Challenge

Consistently producing video content was the one problem technology hadn't solved. Recording, editing, and publishing videos competed directly with...

Solution
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Quotes

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The company

New American Funding logo

New American Funding

newamericanfunding.com

Independent mortgage lender providing home loan and refinancing services.

IndustryFinancial Services
LocationTustin, CA, USA
Employees1K-5K
Founded2003

The vendor

AI video generation platform for business messaging, marketing, and localization.

IndustrySoftware & Platforms
LocationLos Angeles, CA, USA
Employees51-250
Founded2020

Use case

New American Funding's Marketing videos is part of this use case:

Digital Avatar
45 case studies(+121% YoY)
Proven impact?
LowModerateVery Strong
3.9Moderate
2.2Lowwithin Financial Services
4.3Moderatewithin Marketing

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