AI case study

SPORTFIVE Global HoldingSales research

Every pitch meant hours of sponsor research that varied by who you asked. Now every employee has Copilot, freeing time for clients.

Published

Key results

Employee Satisfaction
88%
AI Indispensability
~75%

Result highlights

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The story

Context

Global Football Business of the Year, with 1,900+ employees across 20 countries managing partnerships for UEFA EURO, the Paris 2024 Olympics, and the 2026 FIFA World Cup.

Challenge

Teams spent hours on repetitive research, content creation, and outreach preparation, creating bottlenecks that slowed execution in a fast-moving...

Solution
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Scope & timeline

  • 93% of employees actively use Copilot regularly

Quotes

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The company

SPORTFIVE Global Holding logo

SPORTFIVE Global Holding

sportfive.com

Sports marketing agency for brands, rights holders, and athletes.

IndustryMedia
LocationHamburg, Germany
Employees1K-5K
Founded1987

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

SPORTFIVE Global Holding's Sales research is part of this use case:

Workplace AI
184 case studies(+42% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
3.0Moderatewithin Media
8.9Very strongwithin Sales

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