TRY
Media|Mid-size
Creative operations
Manual research consumed days. Creatives now build custom agents to synthesize client insights in hours.
30%Routine Task Time Saving
- 30% time reduction on routine tasks
via anthropic.com
Published May 28, 2025Key results
Draft Completion
~80%
Result highlights
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The story
Context
A global media agency with roughly 1,000 strategists, planners, and creatives running advertising campaigns for enterprise clients across the US, UK, LATAM, and APAC.
Challenge
Staff spent significant portions of their day on repetitive manual work, from drafting creative briefs to pulling client reports. Building these...
Solution
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Scope & timeline
- ~1,000 employees using AI for recurring tasks
- ~400 custom AI skills authored by employees
- 4-week company-wide AI rollout
Quotes
“If you're doing something more than three times, you should try to automate it.”
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The company
Brainlabs
brainlabsdigital.comPerformance marketing and digital media agency focused on revenue-driven growth.
IndustryMedia
LocationLondon, UK
Employees1K-5K
Founded2012
The vendor
Anthropic
www.anthropic.comAnthropic is a technology company specializing in artificial intelligence and machine learning solutions.
IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021
Use case
Brainlabs's Workflow automation is part of this use case:
Workplace AI
176 case studies(+41% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate3.0Moderatewithin Media
2.2Lowwithin Marketing