AI case study

Singapore AirlinesTravel chatbot

Scripted chatbot flows meant missing topics escalated to agents. Now Kris understands natural language and resolves requests itself.

Published

Key results

Handling Time Reduction
~10%
CSAT Increase
2x

Result highlights

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The story

Context

A major international airline using a customer-facing chatbot and scripted dialog systems to handle service queries, flight discovery, and internal employee workflows across the business.

Challenge

The original chatbot relied on a traditional dialog-flow system where every topic had to be manually mapped and every conversation flow written in...

Solution
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Scope & timeline

  • 60%+ employees using Jarvis monthly
  • Nearly 3x growth in Flight Recommender users
  • Up to 20% productivity gains in dev lifecycle

Quotes

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The company

Singapore Airlines logo

Singapore Airlines

singaporeair.com

National airline of Singapore providing international passenger and cargo flights.

IndustryTravel & Tourism
LocationSingapore
Employees10K-50K
Founded1947

The vendor

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

Use case

Singapore Airlines's Travel chatbot is part of this use case:

Customer Support Assistant
251 case studies(-5% YoY)
Proven impact?
Average
3.3Typical
3.3Typicalwithin Travel & Tourism
3.3Typicalwithin Customer Service

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