AI case study

Philippine AirlinesVoice customer support

PAL's callers speak English, Tagalog, and Taglish in the same breath. A voice agent that keeps up replaced the IVR entirely.

Published

Key results

Monthly US Calls
~70k
FAQ Test Accuracy
98%+
Retrieval Success Rate
75%
vs 30%

Result highlights

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The story

Context

The national flag carrier of the Philippines, handling close to two million inbound contact center calls annually across a domestic and international route network.

Challenge

PAL's callers routinely mix English, Tagalog, and Taglish within a single conversation, a fluidity that standard voice AI cannot handle. PAL also...

Solution
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Quotes

The company

Philippine Airlines logo

Philippine Airlines

philippineairlines.com

National flag carrier airline of the Philippines.

IndustryTravel & Tourism
LocationPasay, Metro Manila, Philippines
Employees5K-10K
Founded1941

The implementation partner

Role in this case study

Helped PAL launch its Sierra AI voice agent and continuously review conversation data

IndustryProfessional Services
LocationWashington, DC, USA
Employees10K-50K
Founded1996

The vendor

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

Philippine Airlines's Voice customer support is part of this use case:

Voice Agent
84 case studies(+33% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
3.0Moderatewithin Travel & Tourism
4.8Moderatewithin Customer Service

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