AI case study

RyanairCustomer support

Static chatbot drove passengers to call. AI now answers in 2.9 seconds across seven languages—down from 18—without scaling headcount.

Published

Key results

Agent Ratio Reduction
70%
Agent Hours Saved
500k+
Chatbot Answers
10M

Result highlights

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The story

Context

Europe's largest airline by passenger numbers, operating over 3,900 daily flights across 36 countries and serving more than 200 million passengers annually on a low-cost model where operational efficiency drives competitive advantage.

Challenge

As passenger volumes grew, scaling human agents proportionally to match inquiry volume became financially unsustainable for a carrier competing on...

Solution
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Quotes

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The company

Low-cost airline for domestic and international passenger air travel.

IndustryTravel & Tourism
LocationSwords, Dublin, Ireland
Employees10K-50K
Founded1984

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

Ryanair's Customer support is part of this use case:

Agentic Customer Service
110 case studies(+24% YoY)
Proven impact?
Average
6.2Very strong
6.2Very strongwithin Travel & Tourism
6.2Very strongwithin Customer Service

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