Student data was scattered across systems. Teams now use AI to score enrollment intent, driving 23% conversion on targeted banners.
A global university of technology, design, and enterprise serving more than 90,000 students from over 190 countries, with campuses in Australia and Vietnam, a research hub in Spain, and partnerships across Asia Pacific.
The fiercely competitive Australian higher education market, complicated by policy debates around international enrollment caps, demanded more than...
“We’ve laid the foundation with trusted data and unified profiles. With Adobe as our innovation partner, we’re ready to harness AI and automation to redefine how we engage with the next generation of students.”
Public research university specializing in technology, design, and enterprise.
Creative, marketing, and document management software for individuals and enterprises.
RMIT University's Enrollment marketing is part of this use case:
Related implementations across industries and use cases
Staff lost 570 hours/year moving data between systems. AI agents now parse handbooks to answer student inquiries 24/7.
Working students lacked after-hours support. Now, AI agents resolve routine 24/7 queries, freeing staff to proactively guide enrollments.
Manually emailing 800+ alumni bottlenecked campaigns. Now, AI drafts tailored outreach for human review, scaling 1:1 relationships.
Manual segmentation couldn't keep pace. AI agents now predict the optimal message and timing for 75M members.
Days of scraping across tools to map one account. AI now finds signals no database carries — like which prospects play golf.
Deal data scattered across systems kept sellers from districts. AI unified it—leadership moved from retrospective reports to live intel.
Consultative selling couldn't scale. AI now tags thousands of meeting recordings to targeted skills so managers can actively coach.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Student data was scattered across systems. Teams now use AI to score enrollment intent, driving 23% conversion on targeted banners.
A global university of technology, design, and enterprise serving more than 90,000 students from over 190 countries, with campuses in Australia and Vietnam, a research hub in Spain, and partnerships across Asia Pacific.
The fiercely competitive Australian higher education market, complicated by policy debates around international enrollment caps, demanded more than...
“We’ve laid the foundation with trusted data and unified profiles. With Adobe as our innovation partner, we’re ready to harness AI and automation to redefine how we engage with the next generation of students.”
Public research university specializing in technology, design, and enterprise.
Creative, marketing, and document management software for individuals and enterprises.
RMIT University's Enrollment marketing is part of this use case:
Related implementations across industries and use cases
Staff lost 570 hours/year moving data between systems. AI agents now parse handbooks to answer student inquiries 24/7.
Working students lacked after-hours support. Now, AI agents resolve routine 24/7 queries, freeing staff to proactively guide enrollments.
Manually emailing 800+ alumni bottlenecked campaigns. Now, AI drafts tailored outreach for human review, scaling 1:1 relationships.
Manual segmentation couldn't keep pace. AI agents now predict the optimal message and timing for 75M members.
Days of scraping across tools to map one account. AI now finds signals no database carries — like which prospects play golf.
Deal data scattered across systems kept sellers from districts. AI unified it—leadership moved from retrospective reports to live intel.
Consultative selling couldn't scale. AI now tags thousands of meeting recordings to targeted skills so managers can actively coach.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.