Every buying signal required SQL before anyone could move. Now GTM teams and AI agents query the same governed data in plain language.
A software company with over 2,800 go-to-market operators across sales, marketing, and operations, processing hundreds of millions of customer and prospect records from internal systems and third-party data providers.
Sales, marketing, and operations teams had to manually collect data and write SQL before acting on buying signals, creating a persistent gap between...
“Databricks gives us a scalable foundation for agentic GTM with Genie. We can combine governed data, machine learning and semantic retrieval to build new experiences quickly.”
HR, payroll, and IT management platform for global workforce operations.
Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.
Rippling's Sales analytics is part of this use case:
Related implementations across industries and use cases
Sales reps navigated 9 disjointed tools to research accounts. Now, an AI app instantly generates insight decks for reps to review.
All data questions funneled through one team—anything that wouldn't make the queue went unexplored. Now teams self-serve through AI agents.
Reps wasted time on misrouted leads from flawed data. Now, AI enriches accounts, routes leads in minutes, and populates deal notes from calls.
Comp data across five systems meant Taylor was a retrieval mechanism. One prompt built a live dashboard; four workflows run without her.
AI search relied on unverified internal data. Connecting an intelligence API lets sellers query chat for instant, verified AI battlecards.
Scattered data and basic coding tools bottlenecked engineers. A 9-agent AI workflow shifts them from writing code to directing AI teams.
Reaching a new market meant standing up another dubbing team. One API now dubs into 30+ languages; creators edit tracks before it goes live.
30 minutes per letter, 1,000+ sent per rep each year. AI now drafts and transcribes; no message reaches a customer without a human review.
37M product listings, and shoppers navigated alone. Now Lu guides the whole journey—search to checkout—inside WhatsApp.
Every buying signal required SQL before anyone could move. Now GTM teams and AI agents query the same governed data in plain language.
A software company with over 2,800 go-to-market operators across sales, marketing, and operations, processing hundreds of millions of customer and prospect records from internal systems and third-party data providers.
Sales, marketing, and operations teams had to manually collect data and write SQL before acting on buying signals, creating a persistent gap between...
“Databricks gives us a scalable foundation for agentic GTM with Genie. We can combine governed data, machine learning and semantic retrieval to build new experiences quickly.”
HR, payroll, and IT management platform for global workforce operations.
Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.
Rippling's Sales analytics is part of this use case:
Related implementations across industries and use cases
Sales reps navigated 9 disjointed tools to research accounts. Now, an AI app instantly generates insight decks for reps to review.
All data questions funneled through one team—anything that wouldn't make the queue went unexplored. Now teams self-serve through AI agents.
Reps wasted time on misrouted leads from flawed data. Now, AI enriches accounts, routes leads in minutes, and populates deal notes from calls.
Comp data across five systems meant Taylor was a retrieval mechanism. One prompt built a live dashboard; four workflows run without her.
AI search relied on unverified internal data. Connecting an intelligence API lets sellers query chat for instant, verified AI battlecards.
Scattered data and basic coding tools bottlenecked engineers. A 9-agent AI workflow shifts them from writing code to directing AI teams.
Reaching a new market meant standing up another dubbing team. One API now dubs into 30+ languages; creators edit tracks before it goes live.
30 minutes per letter, 1,000+ sent per rep each year. AI now drafts and transcribes; no message reaches a customer without a human review.
37M product listings, and shoppers navigated alone. Now Lu guides the whole journey—search to checkout—inside WhatsApp.