AI case study

RipplingSales analytics

Every buying signal required SQL before anyone could move. Now GTM teams and AI agents query the same governed data in plain language.

Published

Key results

AI Queries Generated
2M+
Demos Booked Increase
33%
New Opportunities Increase
20%

Result highlights

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The story

Context

A software company with over 2,800 go-to-market operators across sales, marketing, and operations, processing hundreds of millions of customer and prospect records from internal systems and third-party data providers.

Challenge

Sales, marketing, and operations teams had to manually collect data and write SQL before acting on buying signals, creating a persistent gap between...

Solution
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Scope & timeline

  • Zero to core production infrastructure in < 3 months
  • 2,800+ GTM operators using Genie Agents monthly

Quotes

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The company

Rippling logo

Rippling

rippling.com

HR, payroll, and IT management platform for global workforce operations.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2016

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

Rippling's Sales analytics is part of this use case:

Data Intelligence
80 case studies(+300% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
6.1Strongwithin Software & Platforms
4.2Moderatewithin Sales

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